Prior to obtaining my Bachelor’s degree in Business Administration with Marketing and IT majors, I’ve always sought out ways to pave my own path and make a positive impact. My passion for innovation and creating opportunities for others led me to co-found my university’s first literary cub, fostering a love of literature and supporting aspiring writers. I further expanded my horizons through the Thomas Jefferson Scholarship program, immersing myself in diverse student organizations in the U.S. and gaining invaluable practical experience through a marketing internship.

Upon returning to Tunis, my desire to empower the next generation of innovators drove me to contribute to the relaunch of Innovation Labs. There, I played a key role in organizing events with experts from institutions like MIT and Harvard, igniting students’ passion for disruptive technologies. To further hone my marketing skills, I joined Clevory Training and made a significant impact by expanding the business and establishing a marketing team. My work at eXo Platforms incorporated fields I’m truly passionate about – digital transformation and blockchain technology – allowing me to explore the cutting-edge of the industry.

Fueled by my passion for emerging technologies and my belief in bridging the gap between the world’s regions through digital channels, I’ve embraced a challenging new role as a Senior Account Strategist at Google. I’m dedicated to helping ambitious Small and Medium Enterprises (SMEs) within the MENA region achieve growth through Google Ads and Search Engine Optimization. This includes C-level coaching through Google events in Dubai, providing strategic marketing guidance to promising startups, and ensuring the Arabic user and advertiser communities have access to the very best AI technology Google has to offer. I have also recently started creating content and giving lectures at universities around AI tools and how aspiring entrepreneurs and marketers can use them to level the playing field online.