As a Business Analytics student, I have learned that predictions are not just about algorithms or models—they are about shaping outcomes. This idea resonates deeply with me: instead of waiting for the future, I strive to create it through data, entrepreneurship, and innovation.

Hello, I’m Maryam Khedhiri, a senior at Tunis Business School majoring in Business Analytics and minoring in Information Technology. My academic path equips me with the tools to transform data into insights, while my parallel curiosity in human sciences pushes me to see the people and systems behind the numbers.

Beyond my studies, I am passionate about entrepreneurship and social impact. Through my engagement with Enactus TBS, I helped design and scale social enterprises, gaining global recognition as part of the team that became World Champion of the Enactus World Cup 2025, proudly representing Tunisia on an international stage.

Currently, I serve as User Experience Manager and co-founding team member of Croki, a Tunisian startup committed to delivering high-quality education for all students. My role spans strategy and execution: from collaborating with the marketing team to craft impactful content and outreach campaigns, to leveraging data to optimize user journeys and processes. Ultimately, my focus is on ensuring every student receives the best possible learning experience.

Professionally, I also joined Finbudd as a Data Analyst Intern through the TAEF Fellowship Program. There, I worked with global CFA exam registration datasets: cleaning, structuring, and analyzing the data to create detailed reports and visual dashboards. These insights highlighted regional demand trends and supported Finbudd’s strategic decisions on geographical market positioning.

Looking ahead, I aim to continue working at the intersection of data, entrepreneurship, and social innovation, applying analytics not only to predict trends but also to actively shape a future where technology empowers communities and expands opportunity.