Hello! I’m Samer Labidi, a junior student at Tunis Business School, majoring in Business Analytics with a minor in IT. My academic journey has provided me with a strong foundation in data analysis, technology integration, and business strategy, allowing me to apply a data- driven approach to solving complex business challenges. This combination of studies has sharpened my problem-solving skills and enhanced my ability to analyze trends, which is crucial for both my academic and professional pursuits.

In parallel to my studies, I have been actively involved in TBS Junior Enterprise. I spent a year as a junior consultant, where I gained hands-on experience in projects related to marketing, sales, and market research. This experience allowed me to develop a practical understanding of various business functions and work collaboratively in diverse teams. Recently, I began my new role as Quality Management Director, where I now oversee the implementation of the Quality Management System (QMS) and ensure continuous process improvement within the organization.

I also had the opportunity to intern at Bako Motors through the TAEF Fellow Program, where my work focused on market research. During this internship, I was responsible for gathering and analyzing data on market trends and consumer behavior, which informed strategic decisions for the company. This experience helped me further refine my research skills and gave me valuable insights into the automotive industry, particularly in understanding market dynamics and customer preferences.