SEO & AI Search Optimization Intern – PFE (Remote)

Job description

Finbudd is an EdTech company specializing in finance education and professional upskilling. We combine high-quality educational content, digital learning experiences, and AI-powered tools to help learners prepare for professional finance certifications and develop in-demand skills.

As the way people discover information evolves, we are expanding our digital visibility strategy across traditional search engines and AI-powered platforms.

We are looking for an analytical, and proactive intern to help improve Finbudd’s online visibility, strengthen its organic acquisition strategy, and explore new opportunities in AI search optimization.

As an SEO & AI Search Optimization Officer, you will contribute to Finbudd’s organic growth by improving the discoverability, relevance, and visibility of our website and content across search engines and AI-powered answer platforms.

You will work across three complementary disciplines:

1. GEO (Generative Engine Optimization): Optimize Finbudd’s content and digital presence to increase the likelihood that AI systems reference, cite, or recommend our brand in generated responses.
2. AEO (Answer Engine Optimization): Structure and optimize content to answer users’ questions clearly and directly, improving its suitability for featured snippets, direct answers, and AI-powered answer experiences.
3. SEO (Search Engine Optimization): Improve Finbudd’s visibility in traditional search engine results, attract relevant organic traffic, and help potential learners discover our educational offerings.

These disciplines overlap and reinforce one another. Your role will be to develop a unified strategy that supports both established search practices and emerging AI discovery channels.

Key Responsibilities

1. SEO (le titre de cette section n’était pas dans le texte collé)

• Conduct keyword research, search-intent analysis, and competitor benchmarking.
• Audit and optimize website pages, metadata, headings, internal links, and content structure.
• Identify opportunities to improve indexing, crawlability, technical SEO, and organic search performance.
• Develop recommendations for new landing pages, blog articles, FAQs, and educational resources.
• Monitor organic traffic, search impressions, click-through rates, rankings, and other relevant KPIs.

2. GEO — Generative Engine Optimization

• Explore how AI-powered platforms such as ChatGPT, Perplexity, and Google AI Overviews discover and present information.
• Identify opportunities to improve Finbudd’s visibility and accurate representation in AI-generated answers.
• Optimize content for clarity, factual accuracy, topical depth, credibility, and machine readability.
• Assess how Finbudd and its educational offerings appear in relevant AI-generated responses.
• Investigate the role of authoritative external sources, brand mentions, citations, and consistent business information in AI discovery.

3. AEO — Answer Engine Optimization

• Identify the questions prospective learners ask about CFA preparation, finance certifications, and professional upskilling.
• Create and optimize question-led content, FAQs, concise explanations, and educational resources.
• Structure content so that key information is easy for search engines and AI systems to identify and interpret.
• Explore featured snippets, structured data, and other search features that surface direct answers.
• Align content with users’ search intent and information needs throughout the learner journey.

4. Technical Optimization & Analytics

• Review website architecture, indexing, metadata, internal linking, and structured data.
• Use available SEO and analytics tools to identify performance gaps and optimization opportunities.
• Establish baseline metrics for organic search performance and AI search visibility.
• Design a practical monitoring framework covering relevant mentions, citations, referrals, and traffic where measurable.
• Run experiments, evaluate results, and translate findings into actionable recommendations.

5. Content Strategy & Competitive Intelligence

• Benchmark Finbudd against relevant finance education providers and CFA preparation platforms.
• Identify content gaps, emerging search trends, and opportunities to build topical authority.
• Collaborate on a prioritized content roadmap aligned with Finbudd’s business objectives.
• Research emerging SEO, GEO, and AEO practices and document recommendations for continuous improvement.

Expected Deliverables
By the end of the internship, you will have contributed to:

• An SEO and AI search visibility audit.
• A competitive benchmark and keyword research report.
• A prioritized SEO, GEO, and AEO optimization roadmap.
• Optimized website pages and content assets.
• A performance dashboard or monitoring framework for relevant search and AI visibility indicators.
• A practical SEO & AI Search Optimization playbook for Finbudd.
• A final PFE report documenting the methodology, experiments, results, limitations, and recommendations.

What We Offer

• Hands-on experience in SEO and emerging AI search optimization practices.
• A real-world project with tangible deliverables and measurable business objectives.
• The opportunity to experiment with digital marketing and AI tools.
• Exposure to an international EdTech business operating in finance education.
• Autonomy and ownership, with the opportunity to contribute directly to Finbudd’s growth strategy.
• A practical PFE project combining research, experimentation, and business application.

Skills & Qualifications

We are looking for a candidate who combines analytical thinking, strong research skills, and an interest in digital marketing and artificial intelligence.

Education

• Final-year student in Digital Marketing, Marketing, Communications, Business, Computer Science, Data Analytics, or a related discipline.

Skills & Interests

• Strong analytical, research, and problem-solving skills.
• Good written communication skills in English; French is an asset.
• An interest in SEO, content strategy, digital acquisition, and AI-powered search.
• Ability to interpret data, formulate hypotheses, and turn findings into actionable recommendations.
• Curiosity, initiative, and willingness to experiment with new tools and techniques.
• Ability to work independently, organize priorities, and document findings clearly.

Additional Assets

• Familiarity with Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or similar tools.
• Basic knowledge of HTML, content management systems, or structured data.
• Experience with AI tools for research, content analysis, or workflow automation.
• Interest in finance, financial education, or professional certification programs.
• Structured thinking, and the ability to learn and apply new concepts.