AI Agent & Workflow Automation for B2B Lead Generation – PFE (Remote)

Job description
About the role
We are looking for an analytical and AI-savvy graduate to help build and operate Finbudd’s B2B lead-generation engine.

Your primary objective is to generate qualified B2B leads for the Sales / Business Development team — identifying the right companies, finding the right decision-makers, and delivering accurate, verified and actionable prospect information.

At the same time, you will build and continuously improve the AI-enabled system behind this process — determining how the workflow should operate, which tools to use, what can be automated, and how to make lead generation increasingly efficient, accurate and scalable.

The role sits at the intersection of:

• B2B Lead Generation × AI × Automation × Data × Sales

Your two objectives

1. Generate qualified leads
You will:

• Identify companies matching our target customer profile.
• Research companies, industries and organizational structures.
• Identify relevant decision-makers and influencers.
• Determine the right roles, departments and seniority levels to target.
• Find, enrich and validate professional contact information.
• Apply qualification criteria and assess prospect relevance.
• Maintain accurate, structured and up-to-date prospect data.
• Deliver qualified, actionable prospects to the Sales / Business Development team.

Quality and relevance matter more than raw contact volume.

2. Build the AI-enabled lead-generation system
While generating leads, you will also design, test and improve the system used to generate them.

You will:

• Design and document the end-to-end lead-generation workflow.
• Determine which steps should be manual, AI-assisted or automated.
• Use Claude / Claude Cowork for AI-assisted research, workflows and automation.
• Use Apollo for B2B prospecting, contact identification and enrichment.
• Use Apify and other tools for web data extraction and research.
• Develop and refine AI prompts, instructions, agents and workflows.
• Establish rules for qualification, validation and data quality.
• Test different approaches and measure their results.
• Identify bottlenecks, errors and opportunities for improvement.
• Reduce repetitive manual work through automation.
• Build repeatable processes that can scale with the business.
• Document workflows so they can be operated and improved by the wider team.

The goal is to progressively build a reliable, scalable and increasingly automated B2B lead-generation engine.

Skills & Qualifications
Analytical & research skills

• Strong online research abilities.
• Excellent attention to detail.
• Ability to assess whether information is relevant and reliable.
• Comfortable working with structured data.
• Strong organizational skills.

AI mindset

• Genuine interest in AI and emerging technologies.
• Hands-on experience with tools such as Claude or ChatGPT.
• Ability to write clear, structured prompts and instructions.
• Willingness to experiment, test and iterate.
• Understanding that AI-generated information must be verified.
• Ability to identify how AI can improve a business process.

Data mindset

• Comfortable with spreadsheets and databases.
• Understanding of data cleaning, filtering and organization.
• Strong attention to accuracy and consistency.
• Ability to identify duplicates, missing information and unreliable records.

Business & commercial curiosity

• Interest in understanding how companies operate.
• Ability to identify relevant decision-makers.
• Basic understanding of B2B sales and customer acquisition.
• Ability to understand what makes a prospect relevant or qualified.

Ownership & initiative

• Proactive rather than instruction-dependent.
• Comfortable investigating problems independently.
• Willing to test new approaches and learn from results.
• Able to say “I found a better way to do this” — and then test it.

Nice to have

• Claude Cowork or similar AI-agent/workflow experience.
• Experience building AI agents or automated workflows.
• Basic understanding of APIs, JSON or webhooks.
• Basic Python or JavaScript knowledge.
• CRM experience.
• B2B sales or lead-generation experience.
• LinkedIn prospecting experience.
• Startup / entrepreneurial experience.